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Our Services

At Melcan Marketing, we understand that every business has different marketing needs. That’s why we offer personalized solutions designed to help you achieve your goals. Our team is dedicated to providing the support and guidance you need to succeed in today’s competitive market.

Account Based Marketing (ABM/ABX)

  • Define what your ABM / ABX plan looks like

  • Custom built strategy 

  • Best practices for your company's objectives

  • Audit what's already in place & create optimizations to meet your business goals

  • And more...

Demand / Lead Generation

Strategic Campaigns

  • Strategy & template development

  • Best practices for your company & what great looks like for you

  • Audit what's already in place and create optimizations to meet your business goals

  • And more...

  • Create campaign strategies and template development

  • Best practices for your company's campaigns

  • Audit what's already in place & create optimizations to meet your business objectives

  • And more...

Marketing Automation / Operations

  • Audit what's already in place & optimize for business best practices

  • Implement templates for programs, campaigns, etc.

  • Create reporting templates, dashboards, etc.

  • And more...

Sales & Marketing
Alignment

  • Audit what's already in place and optimize for business best practices

  • Implement blueprint strategies for collaboration & team alignment

  • Define key cross-departmental objectives & desired outcomes

  • And more...

Content Creation

  • Audit what's already in place & optimize for business best practices

  • Create content such as whitepapers, case studies, blogs, etc.

  • And more...

Project Management

  • Audit what's already in place & optimize for business best practices

  • Implement templates for project management of programs, campaigns, etc.

  • And more...

Field / Event Strategy

  • Create campaign strategies and template development

  • Best practices for your company's campaigns

  • Audit what's already in place & create optimizations to meet your business objectives

  • And more...

Website / Brand

  • Audit what's already in place & optimize for business best practices

  • Create elements to optimize website & brand elements based upon business objectives

  • And more...

Engement Models

We offer flexible engagement options designed to support both ongoing strategic partnership and focused project needs. Each model provides access to senior level marketing expertise, hands on execution, and close collaboration with your internal teams.

​Retainer Partnerships

Retainer engagements are designed for organizations seeking consistent strategic leadership and execution support. This model includes a dedicated allocation of hours each week and allows for deeper integration with your team, goals, and planning cycles.

 

Available weekly engagement levels

• 10 hours per week

• 15 hours per week

• 20 hours per week

• 30 hours per week

• 40 or more hours per week

 

Commitment Retainer partnerships require a three-month minimum engagement to ensure strategic continuity, measurable impact, and sustained program momentum.

 

Retainers are well-suited for

• Account Based Marketing programs

• Demand Generation strategy and execution

• Field and Event marketing initiatives

• Campaign planning and performance optimization

• Cross-functional marketing alignment

 

This structure enables proactive planning, faster turnaround times, and long-term program consistency.

Hourly Engagement

Hourly engagements are ideal for targeted initiatives, specialized projects, or advisory support that does not require a full retainer structure.

 

Minimum commitment

Hourly engagements are structured as monthly agreements with a minimum of 5 hours per week to ensure continuity, context, and meaningful outcomes.

 

This model is commonly used for

• Marketing strategy and planning sessions

• Campaign audits and performance reviews

• Messaging and positioning refinement

• Content and asset editing and review

• Sales enablement materials and alignment support

• Tactical campaign execution support

ABM & Demand
Generation Strategies:

We specialize in creating demand and implementing Account-Based Marketing strategies tailored to your unique business needs. Our goal is to generate leads, enhance engagement, and drive conversions.

Marketing Automation
Best Practices:

Unlock the full potential of marketing automation with our expertly crafted templates and audits. We streamline your processes, maximize efficiency, and ensure that your automation efforts align seamlessly with your business objectives.

Sales & Marketing
Alignment:

Achieve synergy between your sales and marketing teams for a cohesive approach towards your business goals. We establish alignment strategies that enhance collaboration and drive overall success.

Get a Quote

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